Think Fish - Information About Us
Think Fish was created by tropical fish keeping expert Peter Hiscock who is qualified in aquatics and ornamental fish, is the author of several published books on tropical fish keeping & numerous magazine articles, has spent several years in aquatic retail and has run a successful aquarium & pond installation and consultancy business.
In 2004, peter felt there was a need for a centralized ‘pool’ of information to help tropical fish keepers understand and enjoy their hobby, with unbiased, accurate, and easy to understand advice. After a lot of hard work, and a significant financial investment, the result was Think Fish.
In 2004, peter felt there was a need for a centralized ‘pool’ of information to help tropical fish keepers understand and enjoy their hobby, with unbiased, accurate, and easy to understand advice. After a lot of hard work, and a significant financial investment, the result was Think Fish.
Accuracy of information
The Internet is a fantastic tool for finding out information, and will be used more and more by fish keepers in the future. The problem at present is that much of the information you find may be inaccurate, out of date, or missing in vital areas. This is where Think Fish comes in!
The information we place on the site is double-checked through many sources and most importantly, comes with the combination of experience and a fresh objective viewpoint. You may well find information on the site which contradicts other sources, for instance how about if we told you that guppies are a bad fish for beginners and unsuitable for new tanks? Or that goldfish need a 120cm tank and should really only be kept in ponds? This is the kind of information that may seem new (and odd) now, but is a natural advancement of fish keeping knowledge which only the real 'experts' can provide. It is our aim to provide information which puts a stop to many of the myths and 'old wives tales' which still appear in far too many places, and most importantly, make sure that you have the means to check what you are told.
Unbiased approach
Think Fish is not directly related to any product or company, and we are not sponsored by anyone. Because of this we can provide an unbiased view on pretty much everything. Think Fish will never endorse a particular product above another, and we avoid using brand names wherever possible. Think Fish will always be a free resource, but since it is a full time job to run, the site has to be paid for by advertisers, but we try to keep these separate from content.
Future plans
Think Fish at present is a young and new business and for the near future we will concentrate on increasing the content of the site and continually improving its functionality and features. In the future we aim to produce other forms of information including books, cd-roms, and care guides for retailers. Our dedication is to make fish keeping a more enjoyable and interesting activity for you, the fish keeper and provide you with all the resources you need.
